APA Edition Citation

Aaker, D. A., Kumar,V, Leone,Robert P, & Day,George S. (2013). Marketing research (11th ed.). Wiley India.

Chicago Edition Citation

Aaker, David A., Kumar,V, Leone,Robert P, and Day,George S. Marketing Research. 11th ed. New Delhi: Wiley India, 2013.

MLA Edition Citation

Aaker, David A., et al. Marketing Research. 11th ed. Wiley India, 2013.