APA Edition Citation

Keller, K. L., Ambi M G Parameswaran, & Issac Jacob. (2015). Strategic brand management: Building,measuring and managing brand equity (4th ed.). Pearson.

Chicago Edition Citation

Keller, Kevin Lane, Ambi M G Parameswaran, and Issac Jacob. Strategic Brand Management: Building,measuring and Managing Brand Equity. 4th ed. Noida: Pearson, 2015.

MLA Edition Citation

Keller, Kevin Lane, et al. Strategic Brand Management: Building,measuring and Managing Brand Equity. 4th ed. Pearson, 2015.