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International business strategy :rethinking the foundations of global corporate success/
"Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommend...
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Printed Book |
| Julkaistu: |
Cambridge:
Cambridge University press,
2013.
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| Painos: | 2nd ed.; |
| Aiheet: |