Style de citation APA

Payne, A., & Frow, P. (2013). Strategic customer management: Integrating relationship marketing and CRM. Cambridge University press.

Style de citation Chicago

Payne, Adrian, et Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University press, 2013.

Style de citation MLA

Payne, Adrian, et Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University press, 2013.