Rural marketing :challenges and oppertunities/

Dettagli Bibliografici
Autore principale: Dinesh Kumar
Altri autori: Punam Gupta
Natura: Printed Book
Pubblicazione: Los Angeles: Sage, 2017.
Soggetti:
Marketing
Target marketing
Poor
Business planning
Sommario:
  • Preface
  • Acknowledgements
  • About the authors
  • The rural market
  • Introduction to rural marketing
  • The rural market
  • The rural consumer
  • Strategies for rural marketing
  • Rural marketing strategy
  • Marketing approach and rural research
  • Distribution channels for rural areas
  • Pricing and marketing communication in rural markets
  • Marketing for rural areas
  • Agribusiness
  • Marketing of agricultural produce
  • ICT in rural marketing
  • Management of sales force in rural marketing
  • Future of rural marketing
  • Index.

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