Rural marketing :challenges and oppertunities/

Bibliographic Details
Main Author: Dinesh Kumar
Other Authors: Punam Gupta
Format: Printed Book
Published: Los Angeles: Sage, 2017.
Subjects:
Marketing
Target marketing
Poor
Business planning
Table of Contents:
  • Preface
  • Acknowledgements
  • About the authors
  • The rural market
  • Introduction to rural marketing
  • The rural market
  • The rural consumer
  • Strategies for rural marketing
  • Rural marketing strategy
  • Marketing approach and rural research
  • Distribution channels for rural areas
  • Pricing and marketing communication in rural markets
  • Marketing for rural areas
  • Agribusiness
  • Marketing of agricultural produce
  • ICT in rural marketing
  • Management of sales force in rural marketing
  • Future of rural marketing
  • Index.

Similar Items