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| LEADER |
01199cam a22002178i 4500 |
| 020 |
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|a 9789386062765
|
| 082 |
0 |
0 |
|a 658.87
|b DIN-R
|
| 100 |
1 |
|
|a Dinesh Kumar.
|
| 245 |
1 |
0 |
|a Rural marketing :challenges and oppertunities/
|
| 260 |
|
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|a Los Angeles:
|b Sage,
|c 2017.
|
| 300 |
|
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|a 494p.;
|
| 500 |
|
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|a Includes index.
|
| 505 |
0 |
|
|a Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Target marketing
|
| 650 |
|
0 |
|a Poor
|
| 650 |
|
0 |
|a Business planning
|
| 700 |
1 |
|
|a Punam Gupta.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 51292
|d 51292
|
| 952 |
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|4 0
|6 658_870000000000000_DINR
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|9 64710
|a KU
|b KU
|d 2018-05-21
|e Ad.D2/5736/2013 dtd.24/11/2017
|g 495.00
|l 0
|o 658.87 DIN-R
|p MB07376
|r 2018-05-21
|w 2018-05-21
|y BK
|