Aaker on branding :20 principles that drive success/

समान संसाधन

• Brands and branding /
  द्वारा: Brown, Stephen
  प्रकाशित: (2016)
• 9 brand shaastras :nine successful brand successful brand strategies to build
  द्वारा: Kapoor,Jagdeep
  प्रकाशित: (2009)
• How brands become icons the principles of cultural branding
  द्वारा: Holt, Douglas B.
  प्रकाशित: (2004)
• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  द्वारा: De Chernatony, Leslie
  प्रकाशित: (2011)
• Brand management : research, theory and practice /
  द्वारा: Heding, Tilde
  प्रकाशित: (2016)