Aaker on branding :20 principles that drive success/

Documents similaires

• Brands and branding /
  par: Brown, Stephen
  Publié: (2016)
• 9 brand shaastras :nine successful brand successful brand strategies to build
  par: Kapoor,Jagdeep
  Publié: (2009)
• How brands become icons the principles of cultural branding
  par: Holt, Douglas B.
  Publié: (2004)
• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  par: De Chernatony, Leslie
  Publié: (2011)
• Brand management : research, theory and practice /
  par: Heding, Tilde
  Publié: (2016)