Aaker, D. A. (2015). Aaker on branding: 20 principles that drive success. Sage.
Chicago Edition CitationAaker, David A. Aaker on Branding: 20 Principles That Drive Success. Los Angeles: Sage, 2015.
MLA Edition CitationAaker, David A. Aaker on Branding: 20 Principles That Drive Success. Sage, 2015.
Warning: These citations may not always be 100% accurate.