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Brand meaning :meaning,myh and mystique in today's brands/
| 1. autor: | |
|---|---|
| Format: | Printed Book |
| Wydane: |
New York:
Routledge,
2016.
|
| Wydanie: | 2nd ed.; |
| Hasła przedmiotowe: |
Spis treści:
- About brands
- Human motivation: how and why we seek meaning
- Perception
- The meaning of things
- Brand meaning
- Brand meaning in practice
- The evolution of brand meaning
- Brand story.