Cargando...
Brand meaning :meaning,myh and mystique in today's brands/
| Autor Principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado: |
New York:
Routledge,
2016.
|
| Edición: | 2nd ed.; |
| Subjects: |
Table of Contents:
- About brands
- Human motivation: how and why we seek meaning
- Perception
- The meaning of things
- Brand meaning
- Brand meaning in practice
- The evolution of brand meaning
- Brand story.