Carregant...
Brand meaning :meaning,myh and mystique in today's brands/
| Autor principal: | |
|---|---|
| Format: | Printed Book |
| Publicat: |
New York:
Routledge,
2016.
|
| Edició: | 2nd ed.; |
| Matèries: |
Taula de continguts:
- About brands
- Human motivation: how and why we seek meaning
- Perception
- The meaning of things
- Brand meaning
- Brand meaning in practice
- The evolution of brand meaning
- Brand story.