تحميل...
Brand meaning :meaning,myh and mystique in today's brands/
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| منشور في: |
New York:
Routledge,
2016.
|
| الطبعة: | 2nd ed.; |
| الموضوعات: |
جدول المحتويات:
- About brands
- Human motivation: how and why we seek meaning
- Perception
- The meaning of things
- Brand meaning
- Brand meaning in practice
- The evolution of brand meaning
- Brand story.