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Brand meaning :meaning,myh and mystique in today's brands/
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado em: |
New York:
Routledge,
2016.
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| Edição: | 2nd ed.; |
| Assuntos: |
Sumário:
- About brands
- Human motivation: how and why we seek meaning
- Perception
- The meaning of things
- Brand meaning
- Brand meaning in practice
- The evolution of brand meaning
- Brand story.