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Brand meaning :meaning,myh and mystique in today's brands/
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Vydáno: |
New York:
Routledge,
2016.
|
| Vydání: | 2nd ed.; |
| Témata: |
Obsah:
- About brands
- Human motivation: how and why we seek meaning
- Perception
- The meaning of things
- Brand meaning
- Brand meaning in practice
- The evolution of brand meaning
- Brand story.