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| LEADER |
00807nam a22001817a 4500 |
| 020 |
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|a 978-1-138-83942-7
|
| 082 |
0 |
0 |
|a 658.827
|b BAT-B
|
| 100 |
1 |
|
|a Batey, Mark.
|
| 245 |
1 |
0 |
|a Brand meaning :meaning,myh and mystique in today's brands/
|
| 250 |
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|a 2nd ed.;
|
| 260 |
|
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|a New York:
|b Routledge,
|c 2016.
|
| 300 |
|
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|a xiv, 214 p. ;
|
| 505 |
0 |
|
|a About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Product management.
|
| 942 |
|
|
|c REF
|
| 999 |
|
|
|c 51144
|d 51144
|
| 952 |
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|
|0 0
|1 0
|4 0
|6 658_827000000000000_BATB
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|9 64565
|a KU
|b KU
|d 2018-05-08
|e Ad.D2/5736/2013 dtd.24/11/2017
|g 3362.76
|l 0
|o 658.827 BAT-B
|p MB07345
|r 2018-05-08
|w 2018-05-08
|y REF
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