Batey, M. (2016). Brand meaning: Meaning,myh and mystique in today's brands (2nd ed.). Routledge.
Chicago Edition CitationBatey, Mark. Brand Meaning: Meaning,myh and Mystique in Today's Brands. 2nd ed. New York: Routledge, 2016.
MLA Edition CitationBatey, Mark. Brand Meaning: Meaning,myh and Mystique in Today's Brands. 2nd ed. Routledge, 2016.
Warning: These citations may not always be 100% accurate.