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Strategy in practice :a practitioner's guide to strategic thinking/
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Publié: |
West Sussex:
Wiley,
2015.
|
| Édition: | 3rd ed.; |
| Sujets: |
Table des matières:
- Preface to the first edition
- Preface to the second edition
- Preface to the third edition
- About the author
- Introduction strategy in practice
- Strategic thinking
- Sense making and strategic insight
- Insight-driven strategic analysis
- Appendices:
- Appendix A: Probing the strategic boundaries of the firm's unique competing space
- Appendix B: Strategy mapping and narrative (based on analysis of the relevant strategy building blocks)
- Index.