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International business : the challenges of globalization/

Bibliographic Details
Main Author: Wild, John J.
Other Authors: Wild, Kenneth L.
Format: Printed Book
Published: Noida: Pearson, 2017.
Edition:8th ed.;
Subjects:
Table of Contents:
  • Global business environment
  • Globalization
  • National business environments
  • Cross-cultural business
  • Political economy and ethics
  • Economic development of nations
  • International trade and investment
  • International trade theory
  • Political economy of trade
  • Foreign direct investment
  • Regional economic integration
  • The international financial system
  • International financial markets
  • International monetary system
  • International business management
  • International strategy and organization
  • Analyzing international opportunities
  • Selecting and managing entry modes
  • Developing and marketing products
  • Managing international operations
  • Hiring and managing employeeglossary
  • Bibliographic references
  • Index.