लोड हो रहा है...
Advertising management/
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing r...
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | |
| स्वरूप: | Printed Book |
| प्रकाशित: |
New Delhi:
Oxford University press,
2012.
|
| संस्करण: | 2nd ed.; |
| विषय: |