লোডিং...
Advertising management/
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing r...
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | |
| বিন্যাস: | Printed Book |
| প্রকাশিত: |
New Delhi:
Oxford University press,
2012.
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| সংস্করন: | 2nd ed.; |
| বিষয়গুলি: |