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Advertising management/
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing r...
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| Formato: | Printed Book |
| Publicado: |
New Delhi:
Oxford University press,
2012.
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| Edición: | 2nd ed.; |
| Subjects: |
| LEADER | 00986nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | |a 9780198074120 | ||
| 082 | |a 659.1 |b JAI-A | ||
| 100 | |a Jaishri Jethwaney. | ||
| 245 | |a Advertising management/ | ||
| 250 | |a 2nd ed.; | ||
| 260 | |a New Delhi: |b Oxford University press, |c 2012. | ||
| 300 | |a 651p.; | ||
| 520 | |a The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies. | ||
| 650 | |a Advertising management | ||
| 700 | |a Shruti Jain. | ||
| 942 | |c BK | ||
| 999 | |c 51019 |d 51019 | ||
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_JAIA |7 0 |9 64437 |a KU |b KU |d 2018-04-25 |e Pl.D./C3/5978/RUSSA dtd.10/11/2017 |g 650.00 |l 4 |o 659.1 JAI-A |p MB07279 |r 2020-06-25 |s 2020-03-10 |w 2018-04-25 |y BK |z C D available(sl.no.377) | ||