Cargando...
Advertising management/
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing r...
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Printed Book |
| Publicado: |
New Delhi:
Oxford University press,
2012.
|
| Edición: | 2nd ed.; |
| Subjects: |
| Summary: | The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies. |
|---|---|
| Descrición Física: | 651p.; |
| ISBN: | 9780198074120 |