APA Edition Citation

Hawkins, D. I., Mothersbaugh, D. L., & Amit Mookerjee. (2013). Consumer behavior: Building marketing strategy (12th ed.). McGraw-Hill Irwin.

Chicago Edition Citation

Hawkins, Del I., David L. Mothersbaugh, and Amit Mookerjee. Consumer Behavior: Building Marketing Strategy. 12th ed. New York: McGraw-Hill Irwin, 2013.

MLA Edition Citation

Hawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 12th ed. McGraw-Hill Irwin, 2013.