Managerial economics :economic tools for today's decision makers/

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Bibliographic Details
Main Author: Keat, Paul G.
Other Authors: Young, Philip K. Y., Erfle, Stephen E., Sreejata Banerjee
Format: Printed Book
Published: Noida : Pearson India, c2018.
Edition:7th ed.;
Subjects:
Managerial economics.
Table of Contents:
  • Introduction
  • The firm and its goals
  • Supply and demand
  • Demand elasticity
  • Demand estimation and forecasting
  • The theory and estimation of production
  • The theory and estimation of cost
  • Pricing and output decisions: perfect competition and monopoly
  • Pricing and output decisions: monopolistic competition and oligopoly
  • Special pricing practices
  • Game theory and asymmetric information
  • Capital budgeting and risk
  • The multinational corporation in a global setting
  • Government and industry: challenges and opportunities for today's manager
  • The global soft drink industry.

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