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| LEADER |
01775nam a22001937a 4500 |
| 020 |
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|a 978-93-325-5847-2
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| 082 |
0 |
0 |
|a 658.8
|b KOT-P
|
| 100 |
1 |
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|a Kotler, Philip.
|
| 245 |
1 |
0 |
|a Principles of marketing /
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| 250 |
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|a 15th ed.;
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| 260 |
|
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|a Noida :
|b Pearson India,
|c c2016.
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| 300 |
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|a 732 p. ;
|b col. ill. ;
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| 505 |
0 |
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|a Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
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| 650 |
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0 |
|a Marketing.
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| 700 |
1 |
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|a Armstrong, Gary
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| 942 |
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|c BK
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| 999 |
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|c 50988
|d 50988
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| 952 |
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|s 2019-04-02
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