Cita APA

Kotler, P., & Armstrong, G. (2016). Principles of marketing (15th ed.). Pearson India.

Chicago Edition Citation

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 15th ed. Noida: Pearson India, 2016.

Cita MLA

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 15th ed. Pearson India, 2016.