Kotler, P., & Armstrong, G. (2016). Principles of marketing (15th ed.). Pearson India.
Chicago Edition CitationKotler, Philip, i Gary Armstrong. Principles of Marketing. 15th ed. Noida: Pearson India, 2016.
Cita MLAKotler, Philip, i Gary Armstrong. Principles of Marketing. 15th ed. Pearson India, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.