APA Edition Citation

Kotler, P., & Armstrong, G. (2016). Principles of marketing (15th ed.). Pearson India.

Chicago Edition Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Noida: Pearson India, 2016.

MLA Edition Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Pearson India, 2016.

Warning: These citations may not always be 100% accurate.