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Retail management : a strategic approach/
| Main Author: | |
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| Other Authors: | , , |
| Format: | Printed Book |
| Published: |
Noida:
Pearson,
2018.
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| Edition: | 13th ed.; |
| Subjects: |
Table of Contents:
- Preface
- An overview of strategic retail management
- An introduction to retailing
- Building and sustaining relationships in retailing
- Strategic planning in retailing
- Situation analysis
- Retail institutions by ownership
- Retail institutions by store-based strategy mix
- Web, nonstore-based, and other forms of nontraditional retailing
- Targeting customers and gathering information
- Identifying and understanding consumers
- Information gathering and processing in retailing
- Choosing a store location
- Trading-area analysis
- Site selection
- Managing a retail business
- Retail organization and human resource management
- Operations management: financial dimensions
- Operations management: operational dimensions
- Merchandise management and pricing
- Developing merchandise plans
- Implementing merchandise plans
- Financial merchandise management
- Pricing in retailing
- Communicating with the customer
- Establishing and maintaining a retail image
- Promotional strategy
- Putting it all together
- Integrating and controlling the retail strategy
- Appendix: careers in retailing
- Glossary
- Endnotes
- Name index
- Subject index.