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01825nam a22002057a 4500 |
| 020 |
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|a 978-93-325-8769-4
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| 082 |
0 |
0 |
|a 658.87
|b BER-R
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| 100 |
1 |
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|a Berman, Barry,
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| 245 |
1 |
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|a Retail management : a strategic approach/
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| 250 |
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|a 13th ed.;
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| 260 |
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|a Noida:
|b Pearson,
|c 2018.
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| 300 |
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|a 722p.;
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| 505 |
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|a Preface -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
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| 650 |
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|a Retail trade
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| 700 |
1 |
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|a Evans, Joel R.,
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| 700 |
1 |
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|a Patrali Chatterjee
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| 700 |
1 |
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|a Ritu Srivastava.
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| 942 |
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|c BK
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| 999 |
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|c 50975
|d 50975
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| 952 |
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|0 0
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|4 0
|6 658_870000000000000_BERR
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|9 64379
|a KU
|b KU
|d 2018-04-23
|e Pl.D./C3/5978/RUSSA dtd.10/11/2017
|g 829.00
|l 0
|o 658.87 BER-R
|p MB07236
|r 2018-04-23
|w 2018-04-23
|y BK
|