APA Edition Citation

Moriarty, S. E., Mitchell, N., & Wells, W. (2016). Advertising & IMC: Principles and practice (10th ed.). Pearson.

Chicago Edition Citation

Moriarty, Sandra E., Nancy Mitchell, and William Wells. Advertising & IMC: Principles and Practice. 10th ed. Noida: Pearson, 2016.

MLA Edition Citation

Moriarty, Sandra E., et al. Advertising & IMC: Principles and Practice. 10th ed. Pearson, 2016.