Green, P. E., Tull, D. S., & Albaum, G. (2014). Research for marketing decisions (5th ed.). PHI learning.
Chicago Edition CitationGreen, Paul E., Donald S. Tull, and Gerald Albaum. Research for Marketing Decisions. 5th ed. Delhi.: PHI learning, 2014.
MLA Edition CitationGreen, Paul E., et al. Research for Marketing Decisions. 5th ed. PHI learning, 2014.
Warning: These citations may not always be 100% accurate.