Consumer behaviour /

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Bibliografski detalji
Glavni autor: Schiffman, Leon G.
Daljnji autori: Wisenblit,Joseph, Ramesh Kumar,S
Format: Printed Book
Izdano: New York : Pearson Financial Times/Prentice Hall, 2016.
Izdanje:2nd ed.;
Teme:
Consumer behavior
Motivation research (Marketing)

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