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Consumer behaviour /
| Main Author: | |
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| Other Authors: | , |
| Format: | Printed Book |
| Published: |
New York :
Pearson Financial Times/Prentice Hall,
2016.
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| Edition: | 2nd ed.; |
| Subjects: |
Table of Contents:
- An introduction to the study of consumer behaviour
- Consumer research
- Market segmentation
- Consumer decision-making
- Consumer motivation
- Personality and consumer behaviour
- Consumer perception
- Consumer learning
- Consumer attitude formation and change
- Communication and consumer behaviour
- Reference groups and family influences
- Social class and consumer behaviour
- The influence of culture and subculture on consumer behaviour
- Cross-cultural consumer behaviour : an international perspective
- Consumer influence and the diffusion of innovations
- Consumer decision-making-again.