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| LEADER |
01472nam a22002177a 4500 |
| 020 |
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|a 978-93-325-5509-9
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| 082 |
0 |
0 |
|a 658.8342
|b SCH-C
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| 100 |
1 |
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|a Schiffman, Leon G.
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| 245 |
1 |
0 |
|a Consumer behaviour /
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| 250 |
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|a 2nd ed.;
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| 260 |
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|a New York :
|b Pearson Financial Times/Prentice Hall,
|c 2016.
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| 300 |
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|a 508p.;
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| 505 |
0 |
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|a An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
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| 650 |
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0 |
|a Consumer behavior
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| 650 |
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0 |
|a Motivation research (Marketing)
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| 700 |
1 |
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|a Wisenblit,Joseph.
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| 700 |
1 |
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|a Ramesh Kumar,S.
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| 942 |
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|c BK
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| 999 |
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|c 50941
|d 50941
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| 952 |
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