APA Edition Citation

Schiffman, L. G., Wisenblit,Joseph, & Ramesh Kumar,S. (2016). Consumer behaviour (2nd ed.). Pearson Financial Times/Prentice Hall.

Chicago Edition Citation

Schiffman, Leon G., Wisenblit,Joseph, and Ramesh Kumar,S. Consumer Behaviour. 2nd ed. New York: Pearson Financial Times/Prentice Hall, 2016.

MLA Edition Citation

Schiffman, Leon G., et al. Consumer Behaviour. 2nd ed. Pearson Financial Times/Prentice Hall, 2016.