Lovelock, C. H., Wirtz, J., & Jayanta Chatterjee. (2011). Services marketing: Peple,technology,strategy (7th ed.). Pearson.
Chicago Style aipamenaLovelock, Christopher H., Jochen Wirtz, and Jayanta Chatterjee. Services Marketing: Peple,technology,strategy. 7th ed. Noida: Pearson, 2011.
MLA aipamenaLovelock, Christopher H., et al. Services Marketing: Peple,technology,strategy. 7th ed. Pearson, 2011.
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