APA Edition Citation

Lovelock, C. H., Wirtz, J., & Jayanta Chatterjee. (2011). Services marketing: Peple,technology,strategy (7th ed.). Pearson.

Chicago Edition Citation

Lovelock, Christopher H., Jochen Wirtz, and Jayanta Chatterjee. Services Marketing: Peple,technology,strategy. 7th ed. Noida: Pearson, 2011.

MLA Edition Citation

Lovelock, Christopher H., et al. Services Marketing: Peple,technology,strategy. 7th ed. Pearson, 2011.