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Market-based management/

Manylion Llyfryddiaeth
Prif Awdur:	Best,Roger
Fformat:	Printed Book
Cyhoeddwyd:	Noida: Pearson, 2013.
Rhifyn:	6th ed.;
Pynciau:	Marketing Market metrics Market segmentation Strategic market planning

Eitemau Tebyg

Analysis for strategic marketing
gan: Rao, Vithala R.
Cyhoeddwyd: (2008)

Marketing management: fundamentals and practices
gan: Kapur, S K
Cyhoeddwyd: (2009)

Essence of marketing research
gan: Chisnall,Peter M
Cyhoeddwyd: (1996)

Essence of services marketing
gan: Payne, Adrarian
Cyhoeddwyd: (1995)

Market segmentation how to do it, how to profit from it
gan: McDonald, Malcolm
Cyhoeddwyd: (1998)

Marketing management
gan: Kotter, Philip
Cyhoeddwyd: (1999)

Marketing management analysis, planning and control/5e
gan: Kotler, Philip
Cyhoeddwyd: (1987)

Marketing Management/5e
gan: Kotler, Philip
Cyhoeddwyd: (1987)

Market Segmentation
Cyhoeddwyd: (1972)

Market segmentation : how to do it ; how to profit from it /
gan: McDonald, Malcolm
Cyhoeddwyd: (1998)

Marketing management in a developing economy
gan: Srivastava, P K
Cyhoeddwyd: (1991)

On knowing the consumer
Cyhoeddwyd: (1966)

Fundamentals of Marketing
gan: Madhavilatha, K
Cyhoeddwyd: (2008)

International Marketing
gan: Rakesh Mohan, Joshi
Cyhoeddwyd: (2008)

Marketing today
gan: Rachman, David J
Cyhoeddwyd: (1985)

Principles of marketing
gan: Amstrong, Gray
Cyhoeddwyd: (1996)

Market Based Management :Strategies for Growing Customer Value amd Profitability
gan: Best, Roger J
Cyhoeddwyd: (2006)

Marketing management : cases and concepts
gan: Bhandari, Labdhi
Cyhoeddwyd: (1978)

Strategic marketing channel management
gan: Bowersox, Donald J; Author, et al.
Cyhoeddwyd: (2005)

Practical marketing : a step by guide to effective planning
gan: Bangs, David H
Cyhoeddwyd: (1987)

Marketing strategy: a decision-focused approach
gan: Mullins, John W; Author, et al.
Cyhoeddwyd: (2011)

Marketing management analysis, planning and control/5e
gan: Kotler, Philip
Cyhoeddwyd: (1987)

Measuring marketing 110+key metrics every marketer needs
gan: Davis, John A
Cyhoeddwyd: (2012)

Marketing
gan: Boone, Louis E
Cyhoeddwyd: (1981)

Bank marketing : concepts and applications
gan: Saxena, K K
Cyhoeddwyd: (1988)

Strategic market management
gan: Aaker, David A; Author
Cyhoeddwyd: (2010)

Segmented labor markets and labor mobility /
Cyhoeddwyd: (2008)

Segmented labor markets and labor mobility /
Cyhoeddwyd: (2008)

Insurance marketing
gan: P K Khanna
Cyhoeddwyd: (2013)

Insurance marketing
gan: P K Khanna
Cyhoeddwyd: (2013)

Strategic marketing: text and cases, Indian perspective/
gan: Shajahan, S.
Cyhoeddwyd: (2010)

Marketing as strategy
gan: Kumar, Nirmalya
Cyhoeddwyd: (2000)

Develop your marketing skills /
gan: Richardson, Neil
Cyhoeddwyd: (2011)

Strategic marketing for nonprofit organisations
gan: Kotler, Philip
Cyhoeddwyd: (1991)

Marketing research : text and cases
gan: Boyd, Harper W
Cyhoeddwyd: (1990)

Marketing Management
gan: Dr. Gupta, C.B
Cyhoeddwyd: (1996)

Industrial organization : markets and strategies
gan: Belleflamme, Paul
Cyhoeddwyd: (2010)

Bank marketing : a guide to strategic planning
gan: Pitts, Robert E
Cyhoeddwyd: (1986)

Strategic marketing: creating competitive advantage
gan: Ford, John; Author, et al.
Cyhoeddwyd: (2008)

HBR's 10 must reads on strategic marketing/
Cyhoeddwyd: (2013)