Holdings: Market-based management/

Bibliographic Details
Main Author:	Best,Roger
Format:	Printed Book
Published:	Noida: Pearson, 2013.
Edition:	6th ed.;
Subjects:	Marketing Market metrics Market segmentation Strategic market planning

Main Author:

Format:

Printed Book

Published:

Noida: Pearson, 2013.

Edition:

6th ed.;

Subjects:

Marketing

Market metrics

Market segmentation

Strategic market planning

Market-based management/