Cateora, P. R., Gilly, M. C., & Graham, J. L. (2013). International marketing (16th ed.). McGraw-Hill Irwin.
Chicago Edition CitationCateora, Philip R., Mary C. Gilly, and John L. Graham. International Marketing. 16th ed. New York: McGraw-Hill Irwin, 2013.
MLA Edition CitationCateora, Philip R., et al. International Marketing. 16th ed. McGraw-Hill Irwin, 2013.
Warning: These citations may not always be 100% accurate.