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Rural marketing /
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Vydáno: |
Delhi :
Pearson Education,
2012.
|
| Vydání: | 3rd ed.; |
| Témata: |
Obsah:
- The call of rural India-The rural marketing environment-Rural consumer behaviour- Rural marketing research-Segmenting and targeting rural marketing-Product strategy-Pricing strategies-Distribution in rural markets-Communication strategies for rural markets-Rural services marketing-Marketing in small towns-Role of Government in rural India-The future of rural marketing.