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Rural marketing /
| Main Author: | |
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| Format: | Printed Book |
| Published: |
Delhi :
Pearson Education,
2012.
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| Edition: | 3rd ed.; |
| Subjects: |
Table of Contents:
- The call of rural India-The rural marketing environment-Rural consumer behaviour- Rural marketing research-Segmenting and targeting rural marketing-Product strategy-Pricing strategies-Distribution in rural markets-Communication strategies for rural markets-Rural services marketing-Marketing in small towns-Role of Government in rural India-The future of rural marketing.