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01163nam a22002057a 4500 |
| 020 |
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|a 978-93-325-4360-7
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| 082 |
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|a 658.8102
|b PRA-R
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| 100 |
1 |
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|a Pradeep Kashyap.
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| 245 |
1 |
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|a Rural marketing /
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| 250 |
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|a 3rd ed.;
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| 260 |
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|a Delhi :
|b Pearson Education,
|c 2012.
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| 300 |
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|a 318 p. ;
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| 505 |
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|a The call of rural India-The rural marketing environment-Rural consumer behaviour- Rural marketing research-Segmenting and targeting rural marketing-Product strategy-Pricing strategies-Distribution in rural markets-Communication strategies for rural markets-Rural services marketing-Marketing in small towns-Role of Government in rural India-The future of rural marketing.
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| 650 |
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0 |
|a Small business marketing
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| 650 |
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0 |
|a Target marketing
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| 650 |
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0 |
|a Rural industries
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| 942 |
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|c BK
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| 999 |
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|c 50669
|d 50669
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| 952 |
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|d 2018-04-09
|e Pl.D./C3/5978/RUSSA dtd.10/11/2017
|g 549.00
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|1 0
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|6 658_810200000000000_PRAR
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|b KU
|d 2018-04-09
|e Pl.D./C3/5978/RUSSA dtd.10/11/2017
|g 549.00
|l 0
|o 658.8102 PRA-R
|p MB07161
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|w 2018-04-09
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