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Services marketing: integrating customer focus across the firm/
| Main Author: | |
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| Other Authors: | , , |
| Format: | Printed Book |
| Published: |
Chennai:
McGraw Hill,
2013.
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| Edition: | 6th ed.; |
| Subjects: |
Table of Contents:
- Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services