|
|
|
|
| LEADER |
01170nam a22002177a 4500 |
| 020 |
|
|
|a 978-1-25-902681-2
|
| 082 |
|
|
|a 658.8
|b ZEI-S
|
| 100 |
|
|
|a Zeithaml,Valarie A.
|
| 245 |
|
|
|a Services marketing: integrating customer focus across the firm/
|
| 250 |
|
|
|a 6th ed.;
|
| 260 |
|
|
|a Chennai:
|b McGraw Hill,
|c 2013.
|
| 300 |
|
|
|a 711p.;
|
| 505 |
|
|
|a Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services
|
| 650 |
|
|
|a Services marketing
|
| 700 |
|
|
|a Bitner,Mary Jo.
|
| 700 |
|
|
|a Gremler,Dwayne D.
|
| 700 |
|
|
|a Ajay Pandit.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 50660
|d 50660
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_ZEIS
|7 0
|9 64036
|a KU
|b KU
|d 2018-04-07
|e Pl.D./C3/5978/RUSSA dtd.10/11/2017
|g 775.00
|l 1
|o 658.8 ZEI-S
|p MB07140
|r 2019-06-14
|s 2019-04-30
|w 2018-04-07
|y BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_ZEIS
|7 0
|9 64037
|a KU
|b KU
|d 2018-04-07
|e Pl.D./C3/5978/RUSSA dtd.10/11/2017
|g 775.00
|l 0
|o 658.8 ZEI-S
|p MB07141
|r 2018-04-07
|w 2018-04-07
|y BK
|