Zeithaml,Valarie A, Bitner,Mary Jo, Gremler,Dwayne D, & Ajay Pandit. (2013). Services marketing: Integrating customer focus across the firm (6th ed.). McGraw Hill.
Chicago Edition CitationZeithaml,Valarie A, Bitner,Mary Jo, Gremler,Dwayne D, and Ajay Pandit. Services Marketing: Integrating Customer Focus Across the Firm. 6th ed. Chennai: McGraw Hill, 2013.
MLA Edition CitationZeithaml,Valarie A, et al. Services Marketing: Integrating Customer Focus Across the Firm. 6th ed. McGraw Hill, 2013.
Warning: These citations may not always be 100% accurate.