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Netnography :
The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how n...
| Main Author: | |
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| Format: | Printed Book |
| Edition: | 2nd edition. |
| Subjects: |
| LEADER | 01453cam a2200193 i 4500 | ||
|---|---|---|---|
| 020 | |a 9781446285756 | ||
| 082 | 0 | 4 | |a 305.80072 |b KOZ-N |
| 100 | 1 | |a Kozinets, Robert V., | |
| 245 | 1 | 0 | |a Netnography : |
| 250 | |a 2nd edition. | ||
| 300 | |a ix, 305 pages : |b illustrations ; | ||
| 500 | |a Subtitle varies. | ||
| 500 | |a First edition: 2010. | ||
| 505 | 0 | |a Networked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography. | |
| 520 | 0 | |a The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media. | |
| 650 | 0 | |a Ethnology | |
| 942 | |c REF | ||
| 999 | |c 50541 |d 50541 | ||
| 952 | |0 0 |1 0 |4 0 |6 305_800720000000000_KOZN |7 0 |9 63916 |a KU |b KU |d 2018-04-05 |e Ad.D2/5736/2013 dtd.24/11/2017 |g 2569.67 |l 0 |o 305.80072 KOZ-N |p AN03427 |r 2018-04-05 |w 2018-04-05 |y REF | ||