HBR's 10 must reads on strategic marketing/

التفاصيل البيبلوغرافية
التنسيق: Printed Book
منشور في: Boston, Mass. : Harvard Business Review Press, c2013.
سلاسل:HBR's 10 must reads series
الموضوعات:
Marketing
Strategic planning.
جدول المحتويات:
  • Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla
  • Branding in the digital age / by David C. Edelman
  • Marketing myopia / by Theodore Levitt
  • Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall
  • The brand report card / by Kevin Lane Keller
  • The female economy / by Michael J. Silverstein and Kate Sayre
  • Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum
  • Getting brand communities right / by Susan Fournier and Lara Lee
  • The one number you need to grow / by Frederick F. Reichheld
  • Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.

مواد مشابهة