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Competing on analytics :the new science of winning/
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| Formato: | Printed Book |
| Publicado em: |
Boston, Mass. :
Harvard Business School Press,
c2007.
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| Acesso em linha: | http://www.loc.gov/catdir/toc/ecip073/2006035422.html |
Sumário:
- Foreword / by Gary Loveman
- The nature of analytical competition
- What makes an analytical competitor?
- Analytics and business performance
- Competing on analytics with internal processes
- Competing on analytics with external processes
- Building an analytical capability
- A roadmap to enhanced analytical capabilities
- Managing analytical people
- The architecture of business intelligence
- The future of analytical competition.