Business-to-business marketing: analysis and practice/

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Manylion Llyfryddiaeth
Prif Awdur: Vitale,Robert P.
Awduron Eraill: Giglierano,Joseph, Pfoertsch,Waldemar
Cyhoeddwyd: Delhi: Pearson, 2011.
Pynciau:
Marketing mix
Organizational buying
Business strategy
Market segmenting

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