APA Edition Citation

Kotler, P., Keller,Kevin Lane, Abraham Koshy, & Mithileshwar Jha. (2008). Marketing management (13th ed.). Prentice Hall.

Chicago Edition Citation

Kotler, Philip, Keller,Kevin Lane, Abraham Koshy, and Mithileshwar Jha. Marketing Management. 13th ed. New Delhi: Prentice Hall, 2008.

MLA Edition Citation

Kotler, Philip, et al. Marketing Management. 13th ed. Prentice Hall, 2008.