Kotler,Philip, Keller,Kevin Lane, Abraham Koshy, & Mithileshwar Jha. Marketing management: A South Asian perspective (14th ed.). Pearson.
Chicago Edition CitationKotler,Philip, Keller,Kevin Lane, Abraham Koshy, and Mithileshwar Jha. Marketing Management: A South Asian Perspective. 14th ed. Delhi: Pearson.
MLA Edition CitationKotler,Philip, et al. Marketing Management: A South Asian Perspective. 14th ed. Pearson.
Warning: These citations may not always be 100% accurate.